Brooks Strategy Group2023-10-27T01:31:36-05:00

CHANGE YOUR WORLD

Send our team a note and tell us how we can help you bring your vision to life.

ABOUT US

Brooks Strategy Group empowers mission-driven leaders and organizations to drive change with courage, compassion and integrity.

Our team has two decades of experience transforming organizations, systems, and processes acroass government, political, and non-profit sectors. Our work is grounded in thoughtful engagement that prioritizes community and centers the lived experiences of the people impacted by our work.

OUR FOUNDER

Royce Brooks

ADVISOR | POLITICAL AND POLICY STRATEGIST | ORGANIZATIONAL CHANGE AGENT

Royce Brooks is a transformative leader with over two decades of experience at the highest levels in politics, government, and the nonprofit world. With a heart-deep commitment to equity and inclusion, Royce brings a rigorous background in law and policy and a history of battle tested political experience to the organizations she leads. Royce currently serves on the boards of directors of the American Civil Liberties Union and ACLU Texas, and was a founding board member of the Texas Black Civic Fund and Texas Black Action Fund. In addition to her proven organizational leadership, Royce is a trusted advisor to senior leaders across the country, including the civil rights leaders and advocates on the front lines of progressive change.

EXPERIENCE & EXPERTISE

Executive Director, Annie’s List2023-10-27T00:49:12-05:00

From 2018 to 2022, Royce led Annie’s List, one of the largest statewide political organizations in  Texas. With a mission to recruit, train and elect pro-choice, progressive women up and down the ballot and across the state, the 20-year-old organization saw hard-won successes under  Royce’s leadership, including an unprecedented number of electoral victories during the 2018  and 2020 election cycles. Royce led the organization’s expansion beyond its political arm,  establishing a separate non-profit operation to build a winning pipeline of progressive  candidates, donors, community leaders, campaign leaders. The operation served as a convener  of Texas’s extensive coalition of progressive advocacy groups, funders, nonprofits, direct  services organizations, legal advocates, and training and leadership groups. Royce is proudest  to have led an effort to diversify the leadership, board of directors and staff of Annie’s List, which  resulted in electing its first board chair of color, its first trans board member, its first board  members from the border region of Texas, an all women of color staff, and hundreds of  thousands of dollars from new donors of color. 

Chief Equity Officer, City of Atlanta2023-10-27T00:49:02-05:00

Royce also served as the first-ever Chief Equity Officer for the City of Atlanta. In that role,  Royce designed and implemented the Office of Equity’s efforts to embed race- and gender equity considerations throughout the city’s policymaking and operations. Royce established the  office’s policy scope, with its focus on housing affordability, economic opportunity, infrastructure  investment and the justice system. Among other accomplishments during her tenure, Royce  was the executive office leader in the city’s successful effort to eliminate cash bail for the city’s  jail. 

Campaign Strategist & Policy Expert2023-10-26T21:06:47-05:00

Royce has also established herself as a leading campaign strategist, policy expert and  communicator. As the statewide policy director for Wendy Davis’s gubernatorial run, Royce designed a comprehensive policy platform with abortion access at its centerpiece in the wake of  Davis’s historic filibuster in support of abortion access.  

Royce’s policy development, legislative and legal expertise is extensive, including deep  substantive experience in race and gender equity, environmental justice, reproductive justice,  and climate change. Royce is also a skilled manager of people and resources, having managed  multi-million dollar budgets and multiple boards of directors, overseen successful teams,  designed comprehensive fundraising strategies, and managed sensitive relationships with major  donors and senior-level stakeholders.  

Education and Early Career2023-10-26T21:06:54-05:00

Royce is a graduate of Rice University and Harvard Law School. A sixth-generation Texan,  Royce is deeply passionate about her home state, which holds both the best and worst of our  past, and represents our clearest hope for designing a better future. 

Royce began her career on Capitol Hill, working for then-House Minority Leader Congressman  Martin Frost. She provided strategic advice and thought partnership for the founding of the  Community Justice Reform Coalition and Community Justice Action Fund, the nation’s leading  gun violence organization focused on ending gun violence in Black communities; and for the  Barbara Jordan Leadership Institute, an organization designed to advance the leadership of  women of color in government and community organizing.  

Skills and Expertise2023-10-26T21:09:15-05:00
  • Executive Leadership 
  • Strategic Advising and Thought Partnership 
  • Leadership Training and Executive Coaching 
  • Policy Development and the Legislative Process 
  • Equity and Inclusion 
  • Organizational Transformation and Culture Change 
  • Campaign Strategy and Management 
  • Conference Design 
  • Fundraising 
  • Leadership Development and Training 
  • Public Speaking and Media Spokesperson

IN THE NEWS

ROYCE BROOKS: “OUR PRIORITY IS MAKING THE BIGGEST, BEST RUN AT FLIPPING CONTROL OF THE STATE HOUSE

BY ANDY LANGER | JUNE 18, 2019

TO THE DEMOCRATIC PRESIDENTIAL CANDIDATES: WELCOME TO TEXAS

BY ROYCE BROOKS | SEP 11, 2019

ANNIE’S LIST PRESENTS A CONVERSATION WITH ROYCE BROOKS

FEAT. LA TOSHA BROWN | APR 11, 2021

AMERICA’S DIVIDE MAY DEEPEN AFTER PENDING SUPREME COURT ROE V. WADE RULING ON ABORTION

BY GROMER JEFFERS JR. | MAY 16, 2022

Our Services

We build the strategy to turn your transformative vision into tangible change. Whether by identifying the resources to empower your ideas, guiding you toward the on-the-ground partners that will give your mission-driven investment the biggest impact, or helping you grow a coalition to drive action, we build a thoughtful strategy to effect organizational or community change.

Strategy2023-08-06T23:25:16-05:00

We build the strategy to turn your transformative vision into tangible change. Whether by identifying the resources to empower your ideas, guiding you toward the on-the-ground partners that will give your mission-driven investment the biggest impact, or helping you grow a coalition to drive action, we build a thoughtful strategy to effect organizational or community change.

Policy2023-08-06T23:25:08-05:00

Law and policy enshrine the progress you fight for. With twenty years’ experience developing and implementing policy at every level of government, our team has the legal and policy expertise to turn your ideas into real solutions. We understand the legal, legislative, and regulatory levers that can drive change for your community, and we’ll guide you toward the most effective, lasting solutions.

Narrative2023-08-06T23:24:41-05:00

We craft honest, persuasive narratives to power your work. Our team has deep experience in everything from policy and political messaging to speechwriting to personal storycraft, and we understand how to harness the power of narrative to help you succeed. Because a great story can change the world.

Organizational Change2023-08-06T23:24:45-05:00

We bring proven tools – including facilitating courageous conversations, communicating with your board members and stakeholders, and designing plans for accountability – to align your organization’s internal culture and practices with your most deeply held values.

Executive Coaching2023-08-06T23:24:52-05:00

We understand the pressures of leadership, especially for non-traditional leaders and those pursuing truly transformative goals. We prepare leaders to be their most effective selves no matter how challenging the context – whether running an organization, running for office, or representing a community. We help you to discover your authentic leadership voice and ground your decision making in truth, integrity and commitment.

Contact Us

Send our team a note and tell us how we can help you bring your vision to life.

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